Setting Up for Technology

Technology companies move fast, run OKR-heavy goal structures, and often have deeply product-oriented portfolios where the distinction between "initiative" and "product roadmap item" needs careful configuration. StartConsole works well for tech when set up to match the pace and vocabulary of a product-led organisation.

Recommended pillar structure

Five pillars capture the strategic priorities of most technology companies:

• Product Growth — features, retention, activation, engagement, and monetisation programs
• Platform Reliability — infrastructure, uptime, performance, scalability, and developer tooling
• Market Expansion — new geographies, new customer segments, partnerships, go-to-market programs
• Talent & Culture — hiring, onboarding, L&D, culture programs, organisational design
• Security — security posture, compliance certifications (SOC 2, ISO 27001), threat response

If your company is organised around multiple products or business units, consider adding a pillar per major product line rather than using a single Product Growth pillar — this gives each product general manager a clear portfolio view.

Recommended theme names

In a technology company, themes map naturally to product lines or customer segments:

• Under Product Growth: themes by product area — Core Product, Mobile, API & Integrations, Enterprise Features
• Under Market Expansion: themes by geography or segment — EMEA, APAC, Enterprise, SMB
• Under Platform Reliability: Infrastructure, Developer Experience, Observability

If you use product squads aligned to specific domains, you can also use squad names as a secondary filter — themes and squads together give you a complete two-dimensional portfolio view.

Typical initiative types

• Feature launches — product capability releases that have strategic significance. In StartConsole, these are initiatives (not individual tickets). Link each feature initiative to the OKR key result it is expected to move — e.g. a new onboarding flow linked to a DAU activation key result.
• Infrastructure upgrades — database migrations, Kubernetes upgrades, CDN changes, observability platform rollouts. These are Tier 2 initiatives with real delivery risk and budget exposure.
• Go-to-market programs — new market entry, partnership launches, pricing model changes. These span Product, Marketing, and Sales squads and benefit from clear capacity allocation across functions.
• Compliance certifications — SOC 2, ISO 27001, GDPR compliance programs. These have external audit deadlines and map cleanly to gate approval governance.